Generated $180k Revenue From

$10k Investment

A construction company specialising in bathroom renovations wanted to generate more of the right enquiries and create a clearer path from market interest to new projects.

The opportunity was to connect the right buyer, message, acquisition strategy and CRM around one measurable commercial objective.

The

Challenge

  • The company lacked a clear, connected approach for attracting the right bathroom renovation customers and converting interest into qualified opportunities.

  • They needed to establish:

    • Who their ideal customer actually was and what would motivate them to enquire.

    • A clearer path from initial interest through to booking and follow-up.

    • A targeted acquisition strategy capable of generating measurable commercial opportunities.

  • Lead generation, messaging and pipeline management needed to work as one connected customer acquisition journey, rather than separate marketing activities.

Growth

Architect

  • Buyer & Offer Clarity: Defined the ideal customer and shaped the acquisition journey around what would motivate the right prospects to enquire.

  • Conversion Path: Developed a focused landing page, supporting brochure and booking journey to turn market interest into measurable opportunities.

  • Connected Lead Infrastructure: Built a fit-for-purpose CRM and booking process so enquiries could be captured, tracked and followed through the pipeline.

  • Targeted Acquisition: Launched a focused Google Ads campaign to put the offer in front of the right market and drive qualified traffic into the conversion journey.

Results

  • 6 Projects Booked in 6 Months: The new acquisition journey generated six bathroom renovation projects within the first six months.

  • $120K–$180K in Project Value: With each renovation valued at approximately $20K–$30K, the six projects represented $120K–$180K in revenue/project value.

  • 1,100–1,700% ROI: Against a total $10K investment — $5K for the initial setup and $5K in advertising — the resulting project value represented an estimated 1,100–1,700% ROI.

  • Connected Lead Management: The CRM and booking process gave the business a clearer, repeatable way to capture, track and manage new opportunities.

Key Metrics

  • Projects Booked: 6 in 6 months.

  • Project Value: $120,000–$180,000.

  • Total Investment: $10,000.

  • Estimated ROI: 1,100%–1,700%.

Henry

"The CRM setup and ad campaign were game-changers for our business. Within just 6 months, we booked 6 renovations, and the ROI speaks for itself. The process was seamless, and the results exceeded our expectations."